Philip Kotler and leading marketing professionals explore how AI is reshaping marketing, branding and customer engagement, with SWISH supporting the knowledge-driven initiative.
Dhaka, Bangladesh – SWISH joined the AI for Marketers Summit 2026 as a Valued Partner, supporting an initiative that brought globally recognised marketing thought leadership closer to Bangladesh’s growing marketing community.
Held online on 10 September 2026, the summit featured Professor Philip Kotler, widely recognised as the father of modern marketing, alongside international marketing expert Professor Waldemar Pfoertsch and prominent marketing professionals from Bangladesh.
A key highlight of the AI for Marketers Summit 2026 was Philip Kotler’s live presentation on AI in Marketing, conducted with Mark Anupom Mollick, Founder and Executive Consultant of iDEAN Consulting. While AI is rapidly increasing the speed and capabilities available to marketers, the conversation also highlighted the continued importance of human psychology, customer emotion and trust from the implementation perspective of the marketing mix (product, price, place, promotion).
The summit also brought another honoured moment for SWISH. The brand has been selected for an exclusive case study in the forthcoming Bangladesh edition of B2B Brand Management: Case Studies Collection. The forthcoming case study will provide an opportunity for SWISH to share part of its brand journey and business experience within a collection of Bangladesh-focused B2B cases. The Bangladesh edition is currently planned for publication in January 2027.
Philip Kotler and leading marketing professionals explore how AI is reshaping marketing, branding and customer
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